I’ve been in marketing for over 15 years, and I absolutely love it. I love the mix of creativity and science when it comes to brand growth.

I’ve always loved art and design, and aesthetically beautiful things, in all forms. However, and completely going against this, I left school and headed straight into a science degree. I spent the next 5 years studying chemistry, biology and physics which led me to my first role as a Food Technologist.

After a few years developing new products, I wanted to hone in on more corporate skills and moved into project management. This was a natural fit for me, as I am quite a fan of structure, timelines and seeing a project through from start to finish.

At this point however, I felt something was lacking and it was time for a change, I wanted to do more than just deliver a project, I wanted to deliver products that people would love. I became fascinated as to why people buy what they buy, and how I can get them to choose one brand over another. So, I headed back to university and over four years worked full time and studied part time, at which point I was ready to step into the big world of marketing. And I haven’t looked back.