New Product Launches.

Below is a snapshot of some of the products I launched over the years.

Based off the success of the long-standing range of SunRice Rice Cakes, I lead the marketing strategy for the launch of new SunRice Mini Bites, aimed at children. This was a first for SunRice - launching a new kids product, in a new format, and into a new category - the health aisle.

SunRice Brown Rice Chips, launched about the same time further growing SunRice’s presence in healthy snacks as an alternative to your well known corn chip.

Whilst at Wrigley I launched an Australian first in sugarfree chewing gum, new EXTRA Professional™ Calcium, providing 10 per cent of the Recommended Dietary Intake (RDI) of calcium from chewing just two pieces for 20 minutes.