Brand Refresh.

The Heart Foundation is the national peak body when it comes to heart health, and communicates to a wide range of audiences, from health care professionals, to donors, to those looking for heart health information, and the research community. As a trusted organistion was have the opportunity to make a difference in everything we do, therefore each asset that is created whether that is social content, a new recipe, a heart health brochure, or fundraising collateral must look cohesive, consistent and present the organisation in a positive and influential light.

In 2019, following the unification of the Heart Foundation, from a former federated structure my role, with the help of the internal design team was to refresh our brand guidelines, brand positioning, development of the brand conviction.