In 2007 the Food Creatures were developed to represent and personify the food and drinks that linger after eating and drinking, with Wrigley’s Extra as the hero.

I worked on several Eat Drink Chew Extra ads whilst at Wrigley. Most notable was ‘Wanted’ in 2011, followed by ‘Bad Boys’ in 2012, and then ‘Break up with clingy food’ featuring Antonio Banderas, which launched globally.